Yash Bora

Hi, I’m Yash! I’m currently working on building The Bigger Picture - a newsletter & podcast that dives deeper into NFT strategy, branding, community, content, & digital culture.

Before I decided to become a full time creator, I was the head of research at Chapter One. My focus was to scale out the firms thesis and web3 knowledge base by pushing for a writing culture - check out the Chapter One Library. I also started the Chapter One Research Program through which I worked closely with talented crypto students from around the world. If you’re a student (any degree), I highly recommend applying! I’ve been in the crypto space for 3 years now and have spent a ton of time writing and investigating deep into the ecosystem. Check out the 50+ twitter threads I’ve written on a variety of web3 topics.

Before Chapter One, I was a full stack software engineer at Salesforce where I worked on internal analytics. I graduated from UT Austin 🤘🏽 with a B.S. in Electrical and Computer engineering. Please feel free to contact me about anything or just say hi - I always love meeting new people!

Crypto

Check out all my crypto Twitter Threads here!

Product Management

As a co-founder of Product@ TX (described further in the leadership and experiences section below), I co-authored a Product Management Interview Curriculum for people interested in recruiting for product management roles at tech companies. The target audience is for college students and fresh grads starting in non-PM roles. It is quite extensive (50+ pages) and covers most topics needed for PM interviews. Feel fee to check it out and hope it helps you!

Alias

I helped out Alias.co with growth marketing for a month or so. During that time, I started a segment called "Creator of the Day". I wrote 10 or so threads featuring Alias Creators on our Twitter to get people excited about the product. Some examples below.