Marketing & Analytics


  • Started a committee in the Student Engineering Council to assess the true impact and value of the events hosted for students in Cockrell
  • Lead a team to conduct student interviews, quantify event experiences, determine cost-benefit values, build up a database, optimize marketing channels, and write efficiency reports
  • Conducted in depth analysis on six events hosted by the engineering council - Casino Night, EDOS, Corporate Luncheon, Makeathon, Freshmen Case Competition, and Spring Cookout (see below for sample report on Casino Night)
  • Presented first EOY report and Engineering 5-year vision to Cockrell School Admin